POP Signage Substrates
Print-grade plastic substrates for point-of-purchase signage — shelf talkers, counter cards, and floor stands. Rigid vinyl, styrene, and synthetic paper that print clean and hold up at retail.
Recommended substrates
Key considerations
- Print method compatibility — toner, indigo, UV inkjet, screen, or offset
- Gauge for rigidity: thin film for wobblers, heavier film for standees
- Surface finish (matte vs. gloss) for legibility under store lighting
- Indoor vs. outdoor — UV stability and moisture resistance for cart corrals
- Score-and-fold behavior for table tents and easel-back constructions
Common applications
- Shelf talkers and wobblers
- Counter cards and table tents
- Floor stands and freestanding displays
- Aisle violators and end-cap signage
- Posters and backlit placards
- Standees and easel-back displays
